A series of e-newsletters in English containing highlights from international hematology congresses for medical specialists, such as EHA and ASH.
Clients
Various sponsors from the pharmaceutical industry
Indication
Hematology and hemato-oncology
Target audience
Hematologists and hemato-oncologists in Belgium and Luxembourg
Goal
Distributing information regarding new insights in clinical management of hematological conditions, as presented during international congresses. This can be achieved by publishing texts, as well as key slides and video interviews with speakers.
Result
The CongressUpdate Hematology has been a successful service for many years now, reaching over 270 hematologists and hemato-oncologists in Belgium and Luxembourg. Open rates of the e-newsletters are between 57 and 85%.
