A website about the annual Dutch Hematology Congress (DHC) containing video-interviews, as well as a print glossy special that appeared as a supplement to the Dutch Magazine of Hematologie (NTVH).
Clients
NVvH & HOVON
Indication
Hematological diseases
Target audience
Hematologists and trainee hematologists in the Netherlands
Goal
Reporting on the annual DHC congress as organised by NVvH and HOVON by means of video-interviews and a printed special edition that was distributed as a supplement to the Dutch Magazine of Hematology NTVH.
Result
The website receives around 760 hematologists every month and enjoys a ‘click-through rate’ of over 85%. Both website and special edition are appreciated by the target audience.
