www.congresmailinghematologie.nl

What?

A series of e-newsletters containing highlights from international hematology congresses for medical specialists, such as EHA and ASH.

Clients

Variouw sponsors from the pharmaceutical industry

Indication

Hematology and hemato-oncology

Target audience

Hematologists and hemato-oncologists in the Netherlands

Goal

Distributing information regarding new insights in clinical management of hematological conditions, as presented during international congresses. This can be achieved by publishing texts, as well as key slides and video interviews with speakers.

Result

The website has been a successful service for many years now, reaching over 970 hematologists and hemato-oncologists in the Netherlands. Open rates of the e-newsletters are between 67 and 85%.