Ariez

www.congresmailingoncologie.nl

What?

A series of e-newsletters containing highlights from international oncology congresses for medical specialists, such as ESMA and ASCO, as well as indication-specific congresses.

Clients

Various sponsors from the pharmaceutical industry

Indication

Oncology

Target audience

Oncologists, radiologists and other specialists working in the field of oncology, i.e. gastro-enterologists, pulmonologists, gynaecologists, neurologists and more in the Netherlands

Goal

Distributing information regarding new insights in clinical management of oncological conditions, as presented during international congresses. This can be achieved by publishing texts, as well as key slides and video interviews with speakers.

Result

The website has been a successful service for many years now, reaching over 980 oncologists and oncology students in the Netherlands, with an ever growing audience. Open rates of the e-newsletters are between 57 and 85%.