Hospitals of the Future


A series of newsletters, both digital and in print focusing on innovative care projects in Belgian hospitals. The campaign also featured videos and workshops with presentations by key opinion leaders. Lastly, a Best DayCare Hospital Innovation Award was created.


Roche Pharma Benelux NV/SA




Stimulating initiatives in the field of innovative care in oncologists and oncological nurses in a daycare setting in hospitals in Belgium and Luxembourg.


The workshops associated with this project were followed by around 120 oncologists and nurses, and the e-newsletters had an open rate of 67%. The print newsletters were also well received. This project triggered new initiatives, such as in the field of hospital efficiency and logistics, resulting in shorter en better routing systems for patients. As a result, valuable time was saved and treatments became more cost-efficient. Another successful new project involves home treatment with oncology medicines. Several new apps have also been developed.