An e-newsletter to accompany the glossy SONCOS jubilee special with lectures from the symposium that was held to commemorate the 10-year jubilee of SONCOS, the Dutch platform for interdisciplinary cooperation in oncological care.
Client
SONCOS
Indication
Oncology
Target audience
Members of SONCOS, including medical oncologists in the Netherlands.
Goal
Presenting highlights from the SONCOS jubilee symposium
Result
The open rate of the e-newsletter measured 48%; there was also a lot of extra traffic to the SONCOS-special articles that were published on the www.ntvo.nl website for several weeks after the e-newsletter appeared.
