A monthly e-newsletter that is published in conjunction with the online edition of the Dutch Magazine for Hematology (NTvH) that is published by Ariez.
Client
Ariez BV
Indication
Hematology
Target audience
All subscribers to NTvH, including hematologists and hemato-oncologists in the Netherlands.
Goal
Bringing articles in NTvH magazine to the forefront, as well as generating traffic to the website www.ntvh.nl and the educational articles, videos and news found therein.
Result
The opening rate of the NTvH e-newsletters lies between 54 and 85%.
