E-newsletter e-NTVH

What?

A monthly e-newsletter that is published in conjunction with the online edition of the Dutch Magazine for Hematology (NTvH) that is published by Ariez.

Client

Ariez BV

Indication

Hematology

Target audience

All subscribers to NTvH, including hematologists and hemato-oncologists in the Netherlands.

Goal

Bringing articles in NTvH magazine to the forefront, as well as generating traffic to the website www.ntvh.nl and the educational articles, videos and news found therein.

Result

The opening rate of the NTvH e-newsletters lies between 54 and 85%.