E-newsletter e-NTVO

What?

A monthly e-newsletter that is published in conjunction with the online edition of the Dutch Magazine for Oncology (NTvO) that is published by Ariez.

Client

Ariez BV

Target audience

All subscribers to NTvO, including: oncologists, pulmonologists, gynaecologists, urologists, gastroenterologists, radiologists who operate in the field of oncology within the Netherlands. The newsletter is also available to hospital pharmacists and specialized oncology nurses.

Goal

Bringing articles in NTvO magazine to the forefront, as well as generating traffic to the website www.ntvo.nl and the educational articles, videos and news found therein.

Result

The opening rate of the NTvO e-newsletters lies between 54 and 85%.