Website www.ferringfemale.nl was created to provide gynecological information for women, from conception to child birth to menopause. Ferring Netherlands wanted to strengthen their corporate image among gynecologists, nurses and patients by drawing attention to their full range of gynecological products. In conjuction with the website, a number of brochures were produced.
Infertility and obstetrics (Menopur®, Propess®, Tractocile®, Lutrelef®)
Gynecologists, IVF nurses, obstetricians
Strengthening the corporate image for Ferring Nederland among gynecologists, IVF nurses and obstetricians by offering a complete range of gynecological products.
A website with accompanying POS material (a folder containing business cards with the website URL, advertising and direct mail) as well as a series of patient information brochures regarding all the indications covered by Ferring’s range of products, and an umbrella brochure encompassing all information.
The –now defunct- website enjoyed considerable success, averaging 15,000 visitors per month. The folder with business cards found its way to many medical professionals and many of these cards were distributed among patients.