Daiichi Sankyo

What?

Corporate advertising campaign

Client

Ariez BV

Indication

AML

Target audience

Hematologists

Goal

Premarketing: teaser advertisement for the arrival of a new AML product aimed at the target group of hematologists / hemato-oncologists.

Solution

Ariez developed a series of teaser ads to raise awareness of the arrival of Daiichi-Sankyo's new AML drug