When grass becomes wearable


Advertising campaign and Direct Mail campaign


Allergovit® (subcutaneous immunotherapy)


Allergopharma BV


Allergic rhinitis

Target audience

Allergists, ENT doctors, pulmonologists, dermatologists, pediatricians


Allergopharma BV approached us with the question whether we could prominently bring the brand Allergovit to the attention of the target group doctors. At the same time, the effectiveness of subcutaneous immunotherapy, which includes Allergovit®, had to be underlined as the only causal therapy for allergic rhinitis.


Ariez developed a striking advertising campaign with accompanying DM campaign entitled: When grass becomes bearable/wearable. The DM campaign further discussed the four main USPs of Allergovit®


Intensive attention and high visibility of the brand in the professional magazines among the target group. The respons to the DM campaign was on average 35%. The campaign also resulted in a successful ‘lead generation’ and multiple visiting appointments with 'key opinion leaders' (doctors).